Pri Pri began with a love of craft and textiles passed down through generations. Growing up in London but spending summers with my sari clad grandmother, Patti, I learned to sew - a hobby that stayed with me into adulthood.

When I transformed one of my mother's old saris into a dress for my niece, the joy it brought sparked something bigger, and Pri Pri was born.

Today, the brand is built on repurposing existing resources into colourful pieces for the home, all while upskilling underprivileged women back in Patti's hometown of Mumbai, India.