The Story Of Us

The Story Of Us

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1. Love

Love is where it all started. Hello, I'm Priya and this is me with my grandmother.
I grew up in London but I'd spend summers in India with my grandmother who was always dressed in a Sari and had a passion for sewing. She taught me how to make everything, from scrunchies to dresses. The love for clothing she gave me led me to a career in textiles for a major retailer.

During this time, wanting to create something unique for my gorgeous niece, I cut up one of my mother's old saris and crafted the little girl a dress. Seeing how much she loved it I began to make more and a short time later I launched Pri Pri.

One of the things that makes us special is that our clothes are a beautiful blend traditional Indian fabrics and western design. Stitching together the two cultures that have made me.

2. Care

Care of our planet is at the heart of what we do. Fast fashion is having a massive impact on our environment. Fabric is flooding landfill and most of it takes decades to break down. 

Pri Pri uses every scrap of material. We make items only from recycled materials and we strive to reduce our carbon footprint in our manufacturing and delivery operations.

All of our packaging is recyclable.

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350,000 tonnes, that's around £140 million worth of used but still wearable clothing goes to landfill in the UK every year

57% of people say they recycle their textiles with 41% of people saying they’re not aware of recycling facilities for textiles

Fabric fibres can take anything from a few months to 400 years to decompose, depending on the material

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3. Change

Change that is meaningful and long-term can only come about with long-term vision. This is why Pri Pri are partnered with Animedh Charitable Trust who are an amazing charity based in India.

Their goal is to help underprivileged women by arming them with valuable skills, including sewing. So Pri Pri sends designs for accessories and the women in the programme create these items using offcuts. These are then sold through Pri Pri. The women who made them become qualified and are helped into skilled jobs through Animedh’s wonderful programme.

Keep in Touch

As all of our items are upcycled, no two dresses are the same. We are adding new designs all the time. Subscribe to see what beautiful preloved fabrics we get our hands on next and what we do with them. As well as for news on our mission to promote sustainable fashion.

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