Colourful Creations with a Bigger Purpose
At Pri Pri, we give new life to beautiful fabrics and create meaningful change for people and the planet.
About the brand
Pri Pri began with a love of craft and textiles passed down through generations. Growing up in London but spending summers with my sari clad grandmother, Patti, I learned to sew - a hobby that stayed with me into adulthood. When I transformed one of my mother's old saris into a dress for my niece, the joy it brought sparked something bigger, and Pri Pri was born. Today, the brand is built on repurposing existing resources into colourful pieces for the home, all while upskilling underprivileged women back in Patti's hometown of Mumbai, India.
Reimagine
Reduce
Love
Love is where it all started. Hello, I'm Priya and this is me with my grandmother.
I grew up in London but I'd spend summers in India with my grandmother who was always dressed in a Sari and had a passion for sewing. She taught me how to make everything, from scrunchies to dresses. The love for textiles she gave me led me to a career in textiles for a major retailer.
During this time, wanting to create something unique for my gorgeous niece, I cut up one of my mother's old saris and crafted the little girl a dress. Seeing how much she loved it I began to make more and a short time later I launched Pri Pri.
One of the things that makes us special is that our products are a beautiful blend traditional Indian fabrics and western design. Stitching together the two cultures that have made me.
Care
Care of our planet and environment is integral to Pri Pri's production. We use materials that already exist, sourcing pre loved saris through my own personal contacts or the markets of Mumbai. Saris that are both beautiful and easy to work with are selected. These are then carefully checked for quality and thoroughly cleaned. Once chosen, I set to work designing these fabrics into colourful new creations.
But we don't just reuse old saris. We aim to avoid waste so every piece of fabric is retained to be reused into further products. Even the smallest of scraps are cut and made into our beautiful wreaths or as stuffing for our hanging decorations.
Our values to contributing towards a circular economy run through our production. All packaging is also recyclable and we aim to minimise our carbon footprint through all processes.
Reimagine
Reduce
Change
Change that is meaningful and long-term can only come about with long-term vision. This is why Pri Pri are partnered with Animedh Charitable Trust who are a fantastic charity based in Mumbai, India.
Their goal is to help underprivileged women by arming them with valuable skills, including sewing. Pri Pri sends designs for accessories and the women in the programme create these items using offcuts. These are then sold through Pri Pri. The women who made them become qualified and are helped into skilled jobs through Animedh’s wonderful programme.
THE PRI PRI WAY
PRE-LOVED TEXTILES
We source beautiful, pre-loved fabrics & saris.
THOUGHTFUL CRAFTSMANSHIP
We work to the 10 Principles of Fair Trade with our female artisans.
BEAUTIFUL NEW LIFE
We design colourful and unique pieces from the smallest of offcuts.
Made Slowly.
Made Meaningfully.
Every stitch supports artisans, every piece reduces waste, and every purchase helps create a more beautiful planet.
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Handmade Pieces, Meaningful Stories
From pre-loved saris to beautiful handmade treasures every Pri Pri piece is thoughtfully crafted with care, creativity and a little bit of magic.
Real Craft.
Real Impact.