The Circular Economy

The Circular Economy

Why Do We Need Sustainable Consumption?

One of the 17 UN Sustainable Development Goals is to “Ensure sustainable consumption and production patterns.” But why is this important? There are several reasons, but essentially, we need to slow down the pressure put on the environment to support the ever increasing economic growth and human needs. For example, we are polluting water faster than our natural environment can recycle and purify water in rivers and lakes. Textiles production is the second largest polluting industry of water after agriculture. 

The Circular Business Model

As a business, one of Pri Pri’s core values is to enable sustainable consumption and production patterns. We do this by using a circular business model - where material is reused and recirculated for as long as possible. Saris that have been used and no longer wanted are inspected for quality, and where they can be reused, the fabric is given a second chance by being designed into dresses or accessories. Large pieces can be used for garments, while smaller offcuts are saved to be used for products like wreaths. In 2022, Pri Pri production saved 80kg fabric from landfill.


This model means there is minimal waste and it reduces the need for virgin production of fabric. While textile recycling does offer an opportunity for an ‘end of life’ product to be broken down into something new, the idea of a circular economy tries to avoid the generation of waste in the first place. So as a business, this year, I’ll be looking for solutions to extend the life of not only pre loved saris, but also Pri Pri products that may have reached the end of their life and are no longer usable for their purpose.

As a Consumer

The UN suggests there are also ways to help achieve this goal as a consumer. Firstly reducing your own waste, e.g. reducing food waste can help minimise the environmental load. And also by making informed purchases - being thoughtful about what you buy and choosing a sustainable option wherever possible. And most importantly remembering that “We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” - Anne Marie Bonneau.


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