Featured in Prima Magazine! 🎉
I’m thrilled to share that I’m in this month’s issue of Prima! It’s a wonderful recount of my story and the journey behind my business.
Getting to this point has been a whirlwind, and I wanted to share a few tips that have really helped me on my PR journey:
1️⃣ Craft a Compelling Press Release
Whether it’s for a new collection or your brand’s story, having a polished press release or pitch ready to go makes all the difference.
2️⃣ Stay Alert for Journalist Requests
Platforms like X and PR-focused Facebook groups are goldmines for opportunities to connect with journalists.
3️⃣ Build a Bank of High-Res Images
Ensure you’ve got professional photos of yourself and your designs on hand. Publications love a strong visual to go with your story.
4️⃣ Plan Ahead for Publications
Understanding the timelines of your target media (e.g., monthly magazines often work 3–6 months ahead) can give you a real edge in securing coverage.
5️⃣ Just Hit Send!
Honestly, the hardest part is often taking that leap. What’s the worst that could happen? Go for it!
If you’d like to dive deeper into my PR journey, check out the podcast I did with Pippa Goulden where I share some more information on my business journey!